Perpetual Reserve

A tribute to our legacy,

a commitment to the future,

and an invitation to experience timeless elegance

True excellence is not bound by time - it evolves, refines, and deepens with each passing year. With this philosophy in mind, we proudly present Perpetual Reserve, a collection that embodies 85 years of heritage, craftsmanship, and timeless style.

Since our founding, we have meticulously crafted ties of uncompromising quality, season after season refining our approach, materials, and designs. Each creation builds upon the expertise of the past, ensuring that our legacy is not merely preserved but continuously enriched.

This collection is not simply a revival but a living expression of our enduring savoir-faire, where past and present coalesce to define the future of sartorial refinement.

Our ambition is to achieve the perfect collection - one that transcends the limitations of any single season. Just as true mastery requires patience and dedication, we have drawn
from decades of expertise to curate a selection that embodies the ultimate balance of design, colour, and craftsmanship.

This approach sets us apart, ensuring that each tie in Perpetual Reserve reflects an uncompromising pursuit of excellence.

Each piece in the Perpetual Reserve collection is woven from the finest silks and other noble natural fibres, selected and blended with a commitment to consistency, sophistication, and an unmistakable signature character.

Yet, true excellence extends beyond fabric alone - it is also reflected in the meticulous craftsmanship behind each tie. From the precise cutting of patterns to the hand-finished details, every element of construction is executed to the highest standard, ensuring not only beauty but also longevity and impeccable drape.

Just as mastery is perfected over time, ensuring that each creation reflects the highest standards, we have taken 85 years to refine the art of tie-making. It takes time to become an icon.

Perpetual Reserve is more than a collection; it is a tribute to our legacy, a commitment to the future, and an invitation to experience timeless elegance, one knot at a time.

I. The Curated Selection

True excellence does not submit to the passing of seasons - it endures, distils, and refines itself over time. This is the spirit behind Perpetual Reserve, a permanent collection of 24 exceptional ties that encapsulate 85 years of sartorial heritage and mastery.

Each design within the collection has been worn, reinterpreted and reaffirmed across generations. The colours and constructions reflect the highest canon of traditional menswear - navy, black, brown, bordeaux, and ecru - faithful to the enduring language of elegance. These ties are not trends resurrected, but icons preserved: a distilled expression of what we consider the very essence of the craft.

The collection is also a tribute to our founder, Sebastià Andreu. When he established the company in Barcelona on 20 January 1940, he believed that part of his work should represent the pinnacle of his knowledge and taste. He travelled to Italy to collaborate with the best silk weavers of his time.

Eighty-five years later, we honour that same spirit. The Perpetual Reserve is proudly produced in Italy – a continuation of his vision and our enduring pursuit of excellence.

Our Perpetual Reserve will remain stable over time, yet open to thoughtful evolution. When adjustments are made, they will be introduced as numbered Iterations, each representing a new chapter in the pursuit of our ideal collection - not guided by fashion’s seasons, but by the slow rhythm of mastery.

Iteration 0 - The founding Selection

The Perpetual Reserve begins with a curated selection of 24 ties that embody the essence of our sartorial heritage. Drawn from seven defining categories, each model represents designs and qualities that have stood the test of time across generations. This foundational composition is not the conclusion, but the beginning: a distilled legacy that will evolve gently, through carefully timed Iterations. Each future adjustment will honour the spirit of permanence while refining our vision of what truly endures.

GRENADINE SILK, 3 folds sartorial

TIE Nº 19-22/24

Woven from 100% pure silk using traditional wooden looms, this tie features a classic grenadine weave - a rare open gauze structure prized for its subtle texture and refined airiness. Its dry hand and understated sheen make it an enduring icon of discreet elegance.

This piece is crafted in a 3-fold construction, unlined, with hand-rolled edges on both blades—a hallmark of the finest artisanal tie-making. Light yet structured, it offers a natural drape and an impeccable knot, embodying the quiet sophistication of the Perpetual Reserve collection.

REPS SILK, 7 folds sartorial

TIE Nº 1-4/24

Crafted from 100% pure silk and woven in the traditional reps structure, this tie showcases a subtly ribbed surface that lends texture and depth to the fabric. The result is a refined matte finish that strikes a perfect balance between formality and understated elegance.

This design is made using the 7-fold construction method, where the silk is folded multiple times to build natural volume and structure. The result is a tie that drapes beautifully and embodies the artisanal values at the core of the Perpetual Reserve collection.

SILK & LINEN, 3 folds sartorial

TIE Nº 23-24/24

This tie is woven from a refined blend of pure silk and linen, combining the fresh, matte texture of linen with the subtle sophistication and fluidity of silk. The result is a fabric that feels natural and effortless, yet unmistakably elevated.

Made in a 3-fold construction, unlined, with hand-rolled edges, this design follows the finest sartorial tradition. Light in weight and rich in character, it drapes with ease and conveys a quiet sense of relaxed elegance - perfect for understated summer tailoring.

KNITTED WOOL

TIE Nº 17-18/24

Knitted from 100% pure wool, this tie offers a soft, resilient texture with a warm, tactile presence. The natural elasticity of the knit provides comfort and versatility, while the matte finish and heathered tones evoke a relaxed, cultivated charm.

Executed in a tubular construction with a straight end, this piece speaks to a more informal interpretation of elegance - perfect for soft tailoring, seasonal layering, or bringing texture and depth to cooler-weather ensembles.

KNITTED SILK

TIE Nº 15-16/24

This tie is crafted from 100% pure silk using a special superknit construction - a technique developed on a modified loom to accommodate a higher silk load. The result is a denser, more resilient knit with a distinctly luxurious hand and enhanced depth of colour.

Heavier, stronger, and more refined than conventional knitted ties, the superknit model offers superior durability and a sophisticated finish. Its pointed blades are shaped in a classic V, lending the tie a more elegant silhouette and a polished presence within both relaxed and formal wardrobes.

PRINTED SILK TWILL

TIE Nº 11-14/24

This tie is made from heavy 18mm silk twill, faithfully following the traditional canon for high-quality printed ties. The fabric offers exceptional consistency, a soft yet structured hand, and a fluid drape that falls with natural elegance. Its characterful surface and fine detail make it an ideal medium for classic print motifs.

Crafted in a 3-fold construction and finished with self-tipping - using the same silk for the blade linings - this piece delivers both integrity and visual harmony. The 8.5 cm blade gives the tie presence and poise, while its knot sits proud and expressive, true to the finest sartorial standards.

JACQUARD WOVEN SILK

TIE Nº 5-8/24

This tie is woven using fine organzino warps - 112 pure silk threads - ombined with a dense weft to produce rich, sculptural designs. The result is a fabric with notable threedimensionality, offering both texture and visual depth of remarkable quality.

It is constructed in a classic 3-fold with self-tipping, maintaining the integrity of the pattern across the blade. To complement the heavier weight of the woven jacquard, the interlining has been carefully calibrated to preserve balance, volume, and a clean, architectural drape - ensuring the knot sits with gravitas and grace.

REGIMENTAL REPS SILK – VARIANT I

TIE Nº 10/24

This regimental tie is woven in pure silk using a traditional telaio a licci loom. Its structure is defined by a minimalist 52-thread warp that allows for an exceptionally dense weft, resulting in a crisp, well-defined ribbed surface. This compact weave ensures remarkable clarity in the colour definition of the stripes, lending the pattern a striking yet balanced presence.

The fabric is finished with a mano morbida treatment, enhancing the silk’s softness while maintaining structure. Constructed in a classic 3-fold with self-tipping, and supported by a weight-adjusted interlining, this tie offers a smooth, elegant drape and a knot with both strength and refinement.

REGIMENTAL MOGADOR SILK – VARIANT II

TIE Nº 9/24

This tie is crafted in the traditional Mogador quality - a distinctive weave that combines a cotton warp with a dense silk weft. The use of cotton in the warp lends the fabric a firmer hand and greater weight, while the high-density silk filling enriches the surface with depth, subtle sheen, and remarkable colour purity.

A preferred choice for regimental and stripe designs, Mogador silk offers a unique tactile contrast: dry and structured to the touch, yet sophisticated in appearance. Its ribbed texture enhances the definition of each stripe, producing a crisp, elegant composition that remains timeless.

Constructed in a 3-fold style with self-tipping and adjusted interlining, this tie strikes a perfect balance between robustness and refinement - ideal for those who appreciate texture, structure, and heritage in equal measure.

II. The Presentation

Each tie in the Perpetual Reserve collection is presented in its own luxury case - an elegantly crafted paper-grain box with a base and lid, designed to evoke timeless elegance. Inside, a dedicated card tells the story behind the inclusion of each model in the collection, outlining both its historic relevance and technical features. To elevate the tactile experience, a small swatch of the fabric is attached to each card, enabling the customer to feel its texture, weight, and structure.

This card contains specific information about the fabric and construction of the tie -
details about the yarns used, the weaving technique, and the sartorial finishing touches that define its character. It also includes insights into why this model was selected for inclusion in the Perpetual Reserve, honouring its historical or technical relevance within our legacy.

More than a mere product insert, this card is conceived as a means of sharing knowledge with a community of customers who are not only style-conscious but culturally curious. For them, the tie is not a fleeting accessory but a lasting expression of craftsmanship, continuity and aesthetic values - something to be understood, appreciated, and passed on.

Through this gesture, we invite each customer to engage with the deeper meaning behind our work: a quiet legacy of refinement that transcends fashion and speaks to heritage, purpose and the enduring language of elegance.

The collection is available in two presentation formats, conceived as refined showcases
of the collection:

• The Full Edition: A large case that houses all 24 ties in their individual boxes.
• The Curated Edition: A compact version containing 12 individually boxed ties, selected by the client from the 24 available styles.

Each presentation case is executed in navy blue and embossed with the “Andreu – Perpetual Reserve" mark. A booklet accompanies every case, providing detailed insights into the philosophy, selection, and spirit of the collection.

These cases are designed to occupy a prominent place in the accessory sections of
high-level retailers, transforming them into compact showrooms of refined excellence.

Perpetual Reserve at Pitti Uomo June 2025

III. The Offering

Perpetual Reserve is offered exclusively to retail partners who share our values and understand the significance of iconic accessories that enhance the prestige of their offering. These ties are conceived not just as products, but as enduring statements of style - crafted for true connoisseurs.

Retailers may choose between:

- Full Edition: The complete 24-tie selection, presented in the large collector’s case.

- Curated Edition: A 12-tie selection, tailored to the retailer’s vision and clientele.

The entire collection is supported by a stock service, allowing clients to replenish individual styles efficiently through our online platform. Orders confirmed before midday are dispatched within 24 hours, ensuring that Perpetual Reserve always remains fully available.

This is more than a collection. It is an invitation to participate in a living heritage - one that evolves gracefully, sustains excellence, and embodies the essence of true sartorial distinction.

Pricing Philosophy & Conditions

The Perpetual Reserve collection is structured on a single pricing level, designed to make true excellence accessible.

By removing the burden of seasonal obsolescence and offering a permanent “never out of stock” service, we allow our retail partners to work with a consistent, high-value product without the risks typically associated with inventory rotation.

Retailers can offer their customers a collection that transcends fleeting trends, while enjoying the reassurance of continuity, immediate replenishment, and sustained commercial appeal.

To ensure that Perpetual Reserve is presented in aligned retail environments, we have established a two-step access protocol:

1. Expression of Interest
Interested retailers are invited to submit their details via a short online form. This first step allows us to understand your profile and prepare for the initial allocation phase, which begins on 25 September 2025.

2. Commercial Access
Upon internal validation, ezligible retailers will receive a second, personalised online form containing full commercial terms—pricing, shipping, and payment conditions. Retailers may then confirm their desired conzfiguration and submit their order securely through the same platform.

Once the order is received and validated, an official order confirmation will be sent by email along with further instructions to complete the process. Deliveries will follow according to the agreed schedule and destination.

To begin the allocation process for Perpetual Reserve, please complete the short form by clicking in the below button:

A Family Company in its Fourth Generation
Empowering brands through men’s fashion accessories from Barcelona since 1940

https://perpetualreserve.andreu.barcelona/